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Campaign Landing Pages

Each campaign can have its own personalized landing page: a web page where participants go to play, register, or take part in the promotion. It is the first impression your customers receive, so it is worth giving it attention.

Landing Page Elements​

Slug (custom URL)​

Each landing page has a unique URL that you can customize:

  1. In the campaign settings, go to the Landing Page section
  2. Define the URL slug (for example, "blackfriday2026")
  3. The resulting URL will be something like: yourdomain.incentia.app/c/blackfriday2026
tip

Choose short slugs that are easy to remember and type. Avoid special characters, accents, or spaces.

Hero Image​

The main image of the landing page. It appears at the top and is the first thing visitors see.

  1. Click Hero Image
  2. Upload a high-quality image (recommended: 1920x600 pixels)
  3. Adjust the framing if needed

Text​

Customize the main text on the page:

  • Title: the campaign headline (for example, "Spin the wheel and win incredible prizes!")
  • Subtitle: a supporting line (for example, "Participate now and take home your gift")
  • Description: explanatory text with the rules or promotion details
  • Legal text: participation conditions, if applicable

Call-to-Action Button (CTA)​

The main button inviting participation:

  1. Set the button text (for example, "Participate now", "Spin the wheel", "Play")
  2. Choose the button color to make it stand out against the background
  3. The button will direct to the game or registration form, depending on the campaign settings

Brand Customization​

Colors​

  1. In the Design section, set the landing page colors:
    • Primary color: used for the CTA button and highlighted elements
    • Background color: the page background
    • Text color: the main text color
  1. Upload your logo to display it in the landing page header
  2. Adjust the size if needed

Background​

You can choose between:

  • Solid color: a flat background color
  • Background image: an image covering the entire page
  • Gradient: a transition between two colors
info

Maintain visual consistency with your brand. Use the same colors, fonts, and style as in the rest of your communications.

Registration Form​

If the campaign is open to non-members, you can include a registration form on the landing page:

  1. Enable the Landing Registration option
  2. Choose the fields you want to request:
    • Name (required)
    • Email (required)
    • Phone (optional)
    • Custom fields (for example, city, age)
  3. Enable the terms acceptance checkbox if needed
  4. New registrants will be automatically added as members of your program

Sharing the Landing Page​

Once the landing page is configured, you can share it in several ways:

  • Direct link: copy the URL and share it via email, social media, or messaging
  • QR code: download the landing page QR to print on physical materials
  • Social media: use the built-in share buttons
  • Embed: embed the landing page on your own website (if this option is available)

Preview​

Before publishing, you can preview the landing page on different devices:

  1. Click Preview
  2. Review the page in mobile, tablet, and desktop views
  3. Make sure all elements display correctly
  4. Make any necessary adjustments and preview again
warning

Over 80% of participants will access from mobile. Make sure the mobile experience is flawless: readable text, accessible button, and fast loading.

Next step

If you want to distribute participations through physical receipts, discover how the PIN code system works.