Standalone campaign with games
How to launch a standalone campaign (no existing programme required) based on a spin-the-wheel game, with configurable prizes and a public landing.
Case: product launch. Anyone can visit the landing, spin once, and take home a prize (coupon, discount, or physical product).
Time: ~25 min · Level: beginner.
1. Create the campaign
Admin → Campaigns → New campaign → type Game / Standalone.
Main fields:
- Name:
Summer line launch - Slug:
summer-25(part of the public URL) - Start / end date: campaign active range
- Linked programme: (leave empty for standalone)
- Budget: max prize value to hand out
2. Design the game
Inside the campaign → Games → Add → type Spin Wheel.
Configure wheel sectors:
| Sector | Prize | Probability | Total stock |
|---|---|---|---|
| 10% coupon | Code "SUMMER10" (1-use) | 40% | unlimited |
| 20% coupon | Unique code per member | 25% | 500 |
| Physical S | Tote bag | 10% | 50 |
| Physical M | Hat | 5% | 20 |
| Grand prize | Full line bundle | 0.5% | 3 |
| Try again | (no prize) | 19.5% | unlimited |
Probabilities must total 100%. IncentIA picks randomly respecting stock.
3. Participation rules
- Plays per member: 1 (classic "one spin and done").
- Requires sign-up: yes — member must identify (email or OTP) before spinning.
- Requires evidence: (optional) if you want them to upload a ticket first, enable "Prerequisite: approved evidence".
4. Design the landing
Inside the campaign → Landing → Edit.
If using generic landing:
- Title, subtitle, hero image.
- CTA button ("Spin the wheel").
- Embedded sign-up form.
- Legal texts (T&C, privacy).
If using custom landing:
- Your own HTML that calls the JS SDK to trigger the wheel → see JS SDK tutorial.
Public URL: https://your-domain.app/landing/c/summer-25.
5. Dynamic Link for WhatsApp
To share on WhatsApp with maximum compatibility:
- Admin → Dynamic Links → Create.
- Slug:
summer, target:https://your-domain.app/landing/c/summer-25. - Final URL to send:
https://your-domain.app/r/summer.
If WhatsApp ever blocks the target, change the Dynamic Link target without resending messages.
6. Schedule launch messages
Communications → Flows → New.
Launch flow:
- Trigger: fixed date (e.g. launch day at 10:00).
- Audience: segment "Members active last 90d".
- Action 1: push with title "New line + raffle".
- Wait: 2 hours.
- Action 2: email with details and link to
/r/summer.
For non-members: the landing has its own sign-up form.
7. Test the full flow
Before publishing:
- Create a "Testers" segment with your internal email.
- Configure the flow in dry-run (simulates without sending).
- Visit the landing as an anonymous user → try the wheel.
- Verify the prize is assigned to the member and stock decrements.
8. Monitor during the campaign
Campaign dashboard:
- Unique participations.
- Prizes delivered per sector (table with used vs remaining stock).
- Observed vs theoretical probability distribution.
- Conversion rate (visitors → participants).
- Messages sent with open/click rates.
If a sector runs out of stock, the probability auto-redistributes across remaining sectors.
9. Close the campaign
When the end date hits (or whenever):
- Campaign auto-transitions to Closed.
- Members who didn't spin see "Campaign ended".
- Issued coupons remain valid per their own expiration.
- Metrics stay available for reporting.
What you built
- A campaign with start and end.
- Wheel with 6 sectors and calibrated probabilities.
- Public landing shareable on WhatsApp via Dynamic Link.
- Multi-channel launch flow.
- Real-time tracking dashboard.